ARISTIPPUS OF CYRENE
Αρίστιππος ό Κυρηναίος (434 BC - 355 BC)
"It is better to be poor than ignorant,
if the first one is deprived of money,
the second one is deprived of the human image"
BREADTH OF KNOWLEDGE
- i - GUIDELINE
Be able to accept different points of view and ideas.
BREADTH OF KNOWLEDGE
RESPECT
- ii - GUIDELINE
Be caring, kind and attentive to other people.
RESPECT
COLLABORATION
- iii - GUIDELINE
Be able to cooperate with others.
COLLABORATION
POLITENESS
- iv - GUIDELINE
Be polite and respect personal dignity of others.
POLITENESS
FORGIVENESS
- v - GUIDELINE
Be able to forgive and understand people in situations where other people make mistakes.
FORGIVENESS
SENSE OF HUMOR
- vi - GUIDELINE
Be able to arouse fun and joy in other people.
SENSE OF HUMOR
INTEGRITY
- vii - GUIDELINE
Be credible and follow high moral and ethical principles.
INTEGRITY
OPEN-MINDEDNESS
- viii - GUIDELINE
Be open and sincere when communicating with other people.
OPEN-MINDEDNESS
SOCIAL EQUALITY
- ix - GUIDELINE
Be on equal footing with other people and avoid emphasizing differences in social status.
SOCIAL EQUALITY
ADAPTIVITY
- x - GUIDELINE
Be flexible and able to change in response to new life circumstances.
ADAPTIVITY
INDEPENDENCE
- xi - GUIDELINE
Be independent and free in actions.
INDEPENDENCE
CREATIVITY
- xii - GUIDELINE
Be able to create new ideas and effectively fulfill them in your life.
CREATIVITY
PERSONAL DEVELOPMENT
- xiii - GUIDELINE
Be capable of achieving personal growth, learning and development.
PERSONAL DEVELOPMENT
EXPERIMENTALISM
- xiv - GUIDELINE
Be ready to apply a trial-and-error method to problem solving.
EXPERIMENTALISM
PERSISTENCE
- xv - GUIDELINE
Be capable of persistently pursuing the goals you set.
PERSISTENCE
DILIGENCE
- xvi - GUIDELINE
Be able to work long and hard to achieve results.
DILIGENCE
DECISIVENESS
- xvii - GUIDELINE
Be capable to take responsibility in a difficult life situation with no hesitation.
DECISIVENESS
AWARENESS
- xviii - GUIDELINE
Be able to know and understand your environment and those interested around you.
AWARENESS
CONSCIENTIOUSNESS
- xix - GUIDELINE
Be able to follow instructions and rules when circumstances require it.
CONSCIENTIOUSNESS
CAUTIOUSNESS
- xx - GUIDELINE
Be moderately careful and try to avoid unnecessary risks.
CAUTIOUSNESS
THRIFT
- xxi - GUIDELINE
Be economical and cautious in spending.
THRIFT
LOYALTY
- xxii - GUIDELINE
Adhere to existing ceremonies and respect the traditions of your group.
LOYALTY
CONSISTENCY
- xxiii - GUIDELINE
Be able to think rationally and only in terms of facts and figures.
CONSISTENCY
NEATNESS
- xxiv - GUIDELINE
Be neat, tidy and well-organized.
NEATNESS

ARISTIPPUS’ CODE

Aristippus of Cyrene is a notable representative of ancient philosophy who believed that a person is a master of its own fate, capable of guiding life in the right direction.

The thinker formulated short guidelines to help people improve their quality of life and achieve prosperity.

Teachings of the ancient Greek philosopher make up a set of guidelines — Aristippus’ Code.

Following these guidelines enables you to achieve your goals more effectively. The centuries-old wisdom will help you solve many problems, becoming a solid foundation on the pathway to success.

The Code will allow you to better navigate through the chaotic flow of information, life events, human relationships, serving as a trusted aide in the realization of plans.

Aristippus’ invaluable advice is meant to prevent a person from drowning in the sea of useless information and misleading guides.

The Code is a lighthouse that shines the way to the shores of rich and happy life!

BREADTH OF KNOWLEDGE

BREADTH OF KNOWLEDGE

- i - GUIDELINE


Be able to accept different points of view and ideas.

A person with a broad outlook is honest with himself and others. This is an important moral quality that includes truthfulness and sincerity. Such a person is not afraid to serve those who are ranked lower on the social ladder. Such a person always adheres to own wisdom, is convinced of the rightness of actions, recognizes the rights of other people. All these qualities allow to constantly enrich the knowledge base and broaden horizons.

To think in broad terms, a person needs to have following abilities:

Desire and willingness to accept beliefs or behavior of other people that might differ from your own opinion.

Desire and willingness to consider unusual or different opinions and practices.

Tolerance towards different views of other people.

 

 
RESPECT

RESPECT

- ii - GUIDELINE


Be caring, kind and attentive to other people.

A person who respects others recognizes their best qualities, merits and encourages dignity. Respect has always been associated with caring for another human being. That means avoiding doing things that might upset other people. Caring for another human being includes the willingness to provide aid at any time, ensure security and offer protection.

A person must cultivate: respect for the dignity of an individual, respect for human rights and freedoms.

A person worthy of respect will always respect others!

 
COLLABORATION

COLLABORATION

- iii - GUIDELINE


Be able to cooperate with others.

A person is willing to work in a team to ensure the success of the whole group and cooperate to reach common goals.

A person needs to focus on important business issues and choose solutions that will meet group's interests.

POLITENESS

POLITENESS

- iv - GUIDELINE


Be polite and respect personal dignity of others.

The way you behave with other people affects your clients, employees and your work environment. Etiquette and good manners refer to the types of social behavior that are positively perceived everywhere, especially in the workplace. Politeness leads to a greater personal success owing to the support that you receive from others for the given attention and respect.

FORGIVENESS

FORGIVENESS

- v - GUIDELINE


Be able to forgive and understand people in situations where other people make mistakes.

It's only those who do nothing that make no mistakes. A person prone to forgiveness does not condemn people for failures, but helps to correct the situation. People learn from mistakes, learning is a progress. By showing kindness, working together on solving difficult situations, it is possible to strengthen relations in business. By hiding behind the shield of criticism and not offering help or showing understanding and forgiveness, people are harming themselves and others. Our employees and clients know that if they make mistakes, we will help them overcome them and teach new skills to avoid repeating same mistakes.

 
SENSE OF HUMOR

SENSE OF HUMOR

- vi - GUIDELINE


Be able to arouse fun and joy in other people.

Positive emotions help people not only get through any difficult situation, but also overcome obstacles. The ability to find positivity in everything allows to create a friendly atmosphere in the team way more easily. Humor, as an intellectual capability of a person to notice comical aspects, develops creative thinking and increases productivity. It is the key in building successful business relationships.

INTEGRITY

INTEGRITY

- vii - GUIDELINE


Be credible and follow high moral and ethical principles.

Integrity of the individual ensures a balance of interests, helps to achieve specific goals without hidden motives and unfair competition. The criterion of integrity is the unity of business and clients that is built on trust. A person who is trustworthy does not hesitate to do what he or she thinks is right, and shares all intentions, desires and motives openly and honestly. Trust is the guarantee of the constant person-to-person support regardless of the circumstances.

OPEN-MINDEDNESS

OPEN-MINDEDNESS

- viii - GUIDELINE


Be open and sincere when communicating with other people.

Openness and sincerity allow a person to open up to new experiences, ideas and cultures, as well as contribute to the development of talents and interests. These are the main principles of communication in any group. If a person is sincere with oneself and with a client, informs about actions honestly, then it will be easier for a client to reveal the true nature and establish a trusting relationship in return. The most effective way to successfully resolve problems in a team is to create a new culture of communication based on openness and mutually beneficial partnership.

SOCIAL EQUALITY

SOCIAL EQUALITY

- ix - GUIDELINE


Be on equal footing with other people and avoid emphasizing differences in social status.

The ability to be on an equal footing with others prompts fair actions that are consistent with the laws of the state and the rights of people.

One’s behavior and actions should not force others to do things and should not emphasize the difference in social status. It is important for every person to cooperate on an equal footing and achieve understanding. Important principles of building successful relationships — having respect for business partners and the willingness to reach an agreement regardless of the social status and the level of wealth.

ADAPTIVITY

ADAPTIVITY

- x - GUIDELINE


Be flexible and able to change in response to new life circumstances.

The main elements of adaptability are: the desire to change and the thirst for novelty.

The behavior of a person must correspond to the emotional, informational and cultural levels of the surrounding environment in order to have successful relationships with business partners. A person must strive for balance, perfecting the ability to accept the current situation and new circumstances.

INDEPENDENCE

INDEPENDENCE

- xi - GUIDELINE


Be independent and free in actions.

Everyone has the right to lead a life of their own, to be independent from the actions and judgments of others and to become the creator of one's own well-being. When you are in debt, you also lose your independence. If there’s a prevailing need to have a person by your side to support you, then this person has authority over you and deprives you of freedom. It is important for a person to not to give in to manipulation of other people, to strive for mutually beneficial cooperation with business partners, to adhere to the principle of equality and retain the freedom of action.

CREATIVITY

CREATIVITY

- xii - GUIDELINE


Be able to create new ideas and effectively fulfill them in your life.

Creative people accumulate new ideas and apply non-standard methods to achieve their goals faster than others. Original thinking, mental sharpness and charisma help these people to figure out an ingenious approach to problem-solving. In business relations, the element of creativity favorably impacts the business itself, helping to resolve a dispute or conflict situations and allowing to reach an agreement quicker.

PERSONAL DEVELOPMENT

PERSONAL DEVELOPMENT

- xiii - GUIDELINE


Be capable of achieving personal growth, learning and development.

The desire of a person to acquire new knowledge and skills lies at the core of development. Personal development is a person's spiritual capital increase, the growth of both intellect and potential. Personal development keeps a person’s interest in professional activities alive. An individual with a high degree of internal development has more interests, desires and motivation to move towards achieving goals.

EXPERIMENTALISM

EXPERIMENTALISM

- xiv - GUIDELINE


Be ready to apply a trial-and-error method to problem solving.

A person learns about the world through the study of phenomena and events. This is a trial-and-error method during which a person learns and independently chooses the path to achieve goals and satisfy needs. The experiment itself is the best way to test the validity of a certain idea and verify it in practice.

The analysis contributes to the development of an effective model of interaction with surrounding people, colleagues and business partners. An acquired experience helps to avoid mistakes in further actions and decision-making processes, as well as improve many aspects of personal and business spheres.

PERSISTENCE

PERSISTENCE

- xv - GUIDELINE


Be capable of persistently pursuing the goals you set.

Persistence is the ability to continue to act accordingly, even when you must deal with conflict. It is difficult to be effective and achieve your own goals avoiding responsibility for completed tasks, hiding important information and violating the agreed work terms because of the fear of expressing your displeasure or anger openly.

We allow and welcome honesty. Everyone has the right to speak out if something is upsetting in his/her endeavors. Honesty and openness will help to interact with business partners or colleagues more productively, reach a compromise quickly and find the best solution for tackling any issue.

DILIGENCE

DILIGENCE

- xvi - GUIDELINE


Be able to work long and hard to achieve results.

Diligence is a virtue that is characterized by great effort, hard work and patience in the strive of a person to reach the intended goals.

A person needs to exert maximum efforts and zeal to realize own plans, be focused on the result and achieving success.

It is important not to be afraid of difficulties and not to fall into despair when faced with task-related problems, to be diligent and patient. Success and prosperity of a business is the result of a hard and painstaking work.

DECISIVENESS

DECISIVENESS

- xvii - GUIDELINE


Be capable to take responsibility in a difficult life situation with no hesitation.

Initiative and creativity move the world forward. They promote the implementation of innovative ideas and contribute to sustainable development.

Never stand still, do more than what is required of you, think like a member of the team!

Talk about your ideas, recognize the authorship of your work, use every opportunity and be independent.

AWARENESS

AWARENESS

- xviii - GUIDELINE


Be able to know and understand your environment and those interested around you.

Try to monitor everything that happens around. Be curious and ask questions. Having reliable information and knowledge about a specific topic, understanding the root cause of the problem helps to avoid the dangers of hasty decision-making and mistakes in further actions.

Try to figure out how everything works and analyze every situation. This will generate new ideas and more effective ways of self-development. A person should be fully informed in order to work effectively, run a successful business, engage in productive relationships with colleagues and business partners.

CONSCIENTIOUSNESS

CONSCIENTIOUSNESS

- xix - GUIDELINE


Be able to follow instructions and rules when circumstances require it.

In today's world of business, there are many required formalities, such as laws, internal rules, professional standards, work guides or control procedures. Observance of existing rules and instructions is necessary for the maintenance of discipline, the increase of productivity and efficiency, having a constructive work process and observance of subordination in a group. Conscientiousness, a high level of commitment — are guarantees of success of any company's employee.

CAUTIOUSNESS

CAUTIOUSNESS

- xx - GUIDELINE


Be moderately careful and try to avoid unnecessary risks.

Cautiousness is the state of a person’s internal readiness to face unexpected and possible dangers that he/she overcomes on the path towards achieving goals. A reasonable caution, along with sanity and a rational approach to the realization of tasks make it possible to fulfill even that mission, which, at first glance, might seem hopeless. Unreasonable risk can be avoided if you look at a solution to the problem with careful caution and prudence.

THRIFT

THRIFT

- xxi - GUIDELINE


Be economical and cautious in spending.

To be thrifty means to be careful with money, to avoid unnecessary waste of money. Reasonably distributed monetary resources will serve as a life-saving "parachute" in case of unforeseen expenditure and will help to realize future plans. The knowledge of how to spend your finances properly and where to invest the accumulated funds is a guarantee of independence and success on the way to the achievement of goals.

LOYALTY

LOYALTY

- xxii - GUIDELINE


Adhere to existing ceremonies and respect the traditions of your group.

Loyalty is manifested through the honesty of intentions, the open demonstration of one's benevolent attitude, the willingness to provide support to others and to sacrifice something for the common good. A loyal employee follows the established rules of conduct in the company, follows the internal regulations and adheres to corporate culture, shares the values of the company and respects its traditions.

CONSISTENCY

CONSISTENCY

- xxiii - GUIDELINE


Be able to think rationally and only in terms of facts and figures.

To be consistent means to have a formulated idea and a concrete plan, to follow the sequence of actions, to use exact formulations, to substantiate one's statements, to give confirmed facts and arguments. A consistent approach to accomplishing the tasks is a control of the situation, an independent and balanced assessment of what’s going on.

NEATNESS

NEATNESS

- xxiv - GUIDELINE


Be neat, tidy and well-organized.

Neatness is a quality of a person that encompasses orderliness in actions, neat appearance, diligent behavior and careful attitude to one's own and other people’s property. This is a self-organization of a person, an accuracy in work and a desire for cleanliness and order. Not only thoughts must be in order, a workplace must be in order too. The maintenance of cleanliness is necessary to increase the productivity and efficiency of the work process.

Наши цели

Oщущение себя успешной личностью, человеком, способным изменить мир или положение вещей; осознание того, что Я сам контролирую свою жизнь, является одним из атрибутов человека, который смог добиться в жизни успеха.

Отличительным свойством такого человека (и Вы можете в этом убедиться сами) является то, что у такого человека всегда есть цель.

Когда мы создаем бизнес, мы объединяем людей в группы. Это может быть футбольная команда или районный клуб по интересам, но в любой такой группе должна быть объединяющая цель. Если цель в такой группе по каким-то причинам исчезает, то исчезнет и сама группа.

Именно поэтому цель любого бизнеса или любой группы людей — это краеугольный камень этого бизнеса или группы.